INDICADORES SOBRE CONVERSõES PUBLICITáRIAS VOCê DEVE SABER

The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of data in the same way. In addition, the protocol contains rules for what data can be shared and how it can be used to make RTB compliant with data protection laws.With RTB, the marketing departments can avoid spending marketing resources on purchas